A High Couture dress is an original design, sold only through authorized High Couture retailers. A dress from another company can look similar in a photo, but it is a different dress. Someone else designed it, cut it, sized it and made it.

Designed with intention

High Couture, INC. was founded in 2022 and is based in Los Angeles, California. Every style begins as an original design. From there it goes through fabric selection, embellishment and fittings before it is finished.

Made to fit

High Couture dresses are cut to our own size guide, from 00 to 24. Size availability varies by style. See the size guide.

Bought where you can try it on

High Couture sells through authorized retail partners. At an authorized store you can see the fabric and the beading up close, try on your size and get advice on fit and alterations before you buy. Find a store near you.

A "dupe" is a different dress

A dress sold as a High Couture "dupe," "inspired by" or "look-alike" is not a High Couture dress. It is not designed by us, not cut to the High Couture size guide and not made to the High Couture standard. Fabric, lining, beadwork and fit can differ from what the photo suggests.

Some websites go further and use High Couture photographs to sell dresses that are not High Couture. If a site shows our photos at a price far below suggested retail, or isn't listed as an authorized retailer, treat it as a red flag. Read our Counterfeit FAQs.

Can't find the one you want?

A sold-out listing at one shop doesn't mean a style is gone. Use Find in Store on any High Couture product page to see stores that recently received that style, then call them. Shopping early gives you the best selection.

Read our FAQs · Learn more about High Couture · Read the Shopping Guide