Wedding season brings more than brides through your door. Mothers of the bride and groom, grandmothers and guests all need something special, and they tend to shop with purpose.

What These Customers Want

Comfort, coverage where they want it and a color that photographs well next to the wedding party. Elegant fabrics and flattering lines matter more than trends.

Colors That Work

Dusty blue, sage, champagne, rose and soft metallics are consistent favorites. They complement most wedding palettes and look polished in daylight and evening settings.

Silhouettes to Stock

Look for A-line and column shapes, tasteful slits, structured bodices and options with sleeves or wraps. Fit consultation goes a long way here, so make sure your staff is ready to help.

Make It Easy

Mothers are often coordinating dozens of other details. A boutique that makes it simple to try a few styles and decide quickly earns repeat business and referrals.

Ready to stock up? Browse our Mother of the Bride collection, or contact our team for help building your order.