Prom is only one part of the formal calendar. Weddings, galas, anniversaries and holiday parties keep shoppers coming through your doors all year. In summer 2021 we expanded into evening wear so boutiques could serve those customers too.

A More Refined Palette

Evening shoppers lean toward deep neutrals, rich metallics and sophisticated jewel tones. We built the line around black, champagne, emerald and gold, with plenty of options that photograph well under event lighting.

Details That Look Expensive

Draped fabrics, clean necklines, elegant beading and fitted bodices give each gown a polished look. We pay close attention to how a gown hangs and moves, because that is what a customer notices when she turns in the mirror.

Crossover Appeal

Many of our evening gowns also work for prom and for mother-of-the-bride shoppers, which makes them smart buys. One style, three customer types, and more chances to sell it.

How to Merchandise It

Group evening gowns by color story rather than by size. A wall of rich colors draws people in and makes it easy to suggest a second option when the first does not fit.

Ready to stock up? Browse our Evening Dresses collection, or contact our team for help building your order.