Prom is the busiest and most emotional season of the year for a boutique. Girls want to feel like the best version of themselves, and parents want a gown that is worth the moment. In spring 2021 we released our first dedicated prom collection with that in mind.

Silhouettes That Sell

We started with the shapes shoppers ask for most: fitted mermaid gowns, corset-style bodices, high slits and glamorous sweeping trains. Each one is cut to move comfortably while still turning heads when the girl walks in.

Colors for Every Complexion

Classic black and navy sit next to soft dusty blue, sage and blush, plus bold jewel tones that stand out in photos. A balanced color range lets your customers find a shade that suits them without needing a special order.

Sparkle Without the Fuss

Rhinestone, sequin and bead details are hand-placed so they catch the light without feeling heavy. Our team checks each dress for secure stitching because a dress that sheds beads is a dress that comes back.

Stocking Tip

Order depth in the middle sizes and keep a few of the larger and smaller sizes on the rack. That mix keeps the rack looking full all season and gives every customer a chance to try on her favorite.

Ready to stock up? Browse our Prom Dresses collection, or contact our team for help building your order.